Analytical CRM

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Analytical CRM addresses the analysis of customer data for a host of different purposes. In general it is used to design and execute targeted marketing campaigns that optimize marketing effectiveness. 

Analytical CRM takes into account product and service decision making, pricing and new product development.

This CRM type can be usefull for heads engaged in company strategic management.

Our company develops analytical CRM systems as individual module or within the framework of large customer relationship management systems.