# Pay per click

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Pay Per Click (the paying per click) is the kind of Internet advertising, used in search systems and on context sites, with which paying is possible for client transitions only from the site where the advertising banner (or an advertising announcement) was shown. Such advertisements are sufficiently effective because the advertising displays are linked to search phrases, which allows to customize targeting on the necessary submarket.

The model of Pay-Per-Click payment is used most frequently in banner and context advertisements.