The promotion site is a site intended for certain brand, product, or service promotion via the Internet. For achievement of this goal, besides detailed description of goods, promotion sites hold miscellaneous lotteries, advertising actions, games, and contests.
The promotion site effectively resolves the next problems:
- Provision of detailed information about goods or services
- Attraction of attention of target audience
- resolving of fashion problems.
Special attention is to be paid to the design of a promotion site – it must be bright and memorable.
The promotion site differs from the business card site by larger functionality. So, for example, it can contain a form for voting, a forum, online games et al.