# Optimization of a site


Optimization of a site is a package of the works, the goal of which is improvement of indexing and site ranking in search systems.

The approximative list of tasks of search optimization includes:

  • Audit of a site if it exists;
  • Analysis of search queries, preparation of a semantic kernel;
  • Analysis of competition in search engines by the selected key phrases;
  • Content/code analysis and optimization;
  • Optimization of internal reference site structure;
  • Setup of snippets of the site in a search system;
  • Creation of external links to a site;
  • And other things.

10 Web Predictions for 2016

Craig Buckler is a freelance UK web consultant who built his first page for IE2.0 in 1995. Since that time he's been advocating standards, accessibility, and best-practice HTML5 techniques. He's written more than 1,000 articles and we want to introduce you with his predictions for 2016.

January 07, 2016 - 11:48